Onramp to the Metaverse

The Web was born in 1989. It grew enormously and led to gargantuan firms like Facebook ($1 trillion cap), Google ($1.2 trillion), Amazon ($2 trillion), Apple ($2 trillion) and Microsoft ($2 trillion). No one today disputes the value of a website and a well chosen domain name. There is something else.

Many have speculated about the Metaverse. As that article says, it can mean a lot. We suggest here with no false modesty an onramp to the Metaverse. Whatever it will become, it will not be a pure Virtual Reality scene. Somehow there needs to be a tie in to the real world.

Look at hardcopy printing today. There are plenty of magazines and books being printed. Perhaps the only major sector of printing that took a sustained fall is newspapers. They have a unique disadvantage. A newspaper’s main value is in the first 24 hours after it is printed. Long predating the Web, we already knew the value of yesterday’s paper was minimal at best. Pre Web newspapers competed successfully against TV and radio, with long form content. But the rise of the Web and of newsites available for (mostly) free directly attacked this aspect.

With magazines and hardcopy newspapers, there are still plenty of ads. Most now refer to a website but the bulk of the printed ad has images and text about a product. Linket Corp has a new way for printed media to be relevant in the digital age. First, we make linkets, which look like [soda], [Perfume], [Résumé], [Hot Dogs]. A linket is a word or short phrase inside brackets. The linket can be in any language…